Ah. The Google Books fiasco. I’ve seen it in the news, have been quietly monitoring the situation, but I just read … read more

Ignore the mouse ... and his two-letter domain name

Ever notice that when you sign into, oh, say, Gmail, you sign in at www.google.com? What’s up with that?

The reasons are technical, but it should be noted that when more and more traffic goes through the same domain name, you should wonder why.

Before I go off the nerd deep-end, if you don’t know what a URL is or the parts of a URL are, check out our new Wiki.

We are talking about the host portion (or domain name), of a web site. Specifically, … read more

Not that it’s news, but I did some quick analysis of FeedBurner, since I figured out they were acquired by Google, like, two years ago.

The links that Google sends visitors to go through … read more

Google snapped up reCAPTCHA recently. I’m feeling worried. As well, I must have been in a news bubble there, but they also acquired FeedBurner, in, like, 2007. They just re-branded it recently, which is probably why I didn’t notice.

Now, I don’t put on the tinfoil hat very often, but Google keeps snapping up large wedges of the internet traffic pie. I’m getting more and more confident that Google wants to monitor all of your internet activities, all the time. Their goal, to provide the best targetted advertising, means they need to understand their users better. And … read more

A quick post regarding Yahoo! Analytics tracking parameters. Our conversion tracking software recently added support for Yahoo! Analytics tracking parameters, which, according to … read more

I had to write after reading this article in the New York Times. In short, Google “sees” 92 percent of online traffic for the top 100 internet sites. Other big boys, Atlas (60%), Omniture, and Quantcast (54% – I assume combined) don’t even get … read more

Market Ruler, LLC develops software for web marketers – and as such, I’m always on the lookout for new technologies to make life easier on the PPC and SEO crowd.

I recently took the SEOMoz toolset for a spin, and in one of their tests, I saw that they automatically checked the Google PageRank of a site. Since I’m the type who likes to see how this is done … … read more

Quick statistics (as of 3/25/2009 at 4:06 PM) for some popular terms based on the search results on the White House’s “Open For Questions” site: … read more

Like hundreds of others, I have to respond to Eric Clemens Why Advertising Is Failing On The Internet article on TechCrunch because it appears to be linkbait or flamebait, or worse. What follows is a summary and discussion of his arguments, most of which seem to ignore the past 14 years of internet evolution. … read more

This expression relates to the coal mining days when ventilation in coal mines was often insufficient, and mining was was a very dangerous and difficult task.

Coal miners would bring a canary with them. Canaries tend to be sensitive to methane and carbon dioxide and so when the canary died … read more