Archive for Business

Monster should be burned at the stake for email practices

What part of "Do Not Email" do you not understand?

What part of "Do Not Email" do you not understand?

I used Monster three years ago, and they just don’t get it.

As a quick comment on the service, it’s the “shotgun” effect of » Continue reading “Monster should be burned at the stake for email practices”

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Facebook TOS “takes away” your ownership rights

Yoink!

Yoink!

As I’ve become embroiled in the hulaballoo over Facebook’s Terms of Service changes on Sunday, there have been many discussions on Facebook (and off) concerning the concept of ownership.

Ownership, in the legal sense, related to “rights” over content. (Or Intellectual Property, in this case.) Photos, Images, Drawings, Music, anything you type into a web browser and submit.

» Continue reading “Facebook TOS “takes away” your ownership rights”

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Ongoing list of bad email practice providers

There was a short period in the late 90s and early 00s when I would use “disposable” email addresses for everything. I had “catch-all” email addresses such as anything@example.com which I would when signing up for a site where I was unsure of their email practices. If I signed up on “this-domain.com” my email would be “this-domain.com@example.com” and I could track which services were selling my email without my knowledge or not.

The concept here is if the vendor started to spam me, or sold my name, I could block » Continue reading “Ongoing list of bad email practice providers”

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Analysis of Google outbound link tracking

The X and the "up" icon added recently to Google results

The X and the "up" icon added recently to Google results

I noticed in the past two or so months, after Google upgraded their SERPs to enable users to rearrange and delete results (see thumbnail to right) that the outbound links Google was posting on SERPs were redirects through the google.com site (meaning, they were tracking clicks on outbound links.)

Since I often search for something on Google, then “right-click”, “Copy” to get a link, I noted the links were not the actual links, but Google.com links. This went away shortly thereafter.

Today, checking again, they are using JavaScript to track outbound links (View Source on a SERP and examine the outbound links).

For example, one of our » Continue reading “Analysis of Google outbound link tracking”

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Uh-oh. AJAX-powered search kills keywords in referrers

Remember when all these terms meant consumer products?

Remember when all these terms meant consumer products?

Well, according to Clicky, Smackdown and a discussion forum on Webmaster World, many webmasters are fearful of AJAX-only search from Google.

As I wrote in a recent article on Helium (a low-traffic one, at that), Google is a near-monopoly, and user Shaddows here points out that opting out of Google’s index (say, in protest) is commercial suicide, and I humbly agree.

For SEO, this obviously bodes not well. » Continue reading “Uh-oh. AJAX-powered search kills keywords in referrers”

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In-kind donations and tax deductions

Unfortunately, this tax deduction barely covers diapers

Unfortunately, this tax deduction barely covers diapers

Last year, I did some work for a local 501.3c organization who I believed was doing some great things here in Media, PA.

It was for the First Fair Trade Town in the USA, and it was for their web site development.

I had done a lot of work on the first version of the web site, met with a lot of their staff, and developed » Continue reading “In-kind donations and tax deductions”

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At first I thought Google was being hacked

Server Down?Ever seen Google down? Me neither. Sure, I’ve seen the “Gmail not available” message, and “Service unavailable” once or twice, but it was only for a few seconds, really.

That said, last month for about 15 minutes, it appeared that Google was down. At first I did what’s called a Domain Name lookup in DNS which normally looks like » Continue reading “At first I thought Google was being hacked”

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The death of the email link

AddressLock Logo

You can contact me at “kent -at- no spam marketruler dot no spam com”, and remove the term “no spam” from that address.

And I kid you not, you see this on a lot of sites, even ones which » Continue reading “The death of the email link”

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Why people like ConversionRuler

They like me ... they really like me

In full disclosure, I work for Market Ruler, LLC which makes a Marketing Tracking Tool for Marketing Agencies called ConversionRuler, and have a vested interest in the success of aforementioned company.

That said, I recently had the pleasure of working with a new sales consultant, who asked a rather benign question: Why do your customers like ConversionRuler?

In all honesty, about a year ago, I wasn’t completely sure. I mean, I know people liked the real-time reporting, the details we provide, and the ease of use of our interface, but in all honesty, the core reporting we offer hasn’t changed dramatically in a while. » Continue reading “Why people like ConversionRuler”

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Time is hard

ClockI’m talking about time as represented by, say, your watch, and I’m talking about it in context of internationally agreeing on time.

You think about time and it’s no big deal, right? Twice a year we have to change our clocks for some insane reason which has to do with farmers milking their cows or » Continue reading “Time is hard”

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