Archive for Marketing

Google’s Public DNS snaps up more of your browsing habits

Now he's watching every domain name I look up?

Now he's watching every domain name I look up?

Google recently added a Public DNS service. For a good definition of DNS, check our new wiki. In short: DNS is how your computer figures out where a web server is located when you type in any web address by your computer, meaning: » Continue reading “Google’s Public DNS snaps up more of your browsing habits”

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Tutorial on Top-Level-Domain Names, Cookies, and Privacy

go-com-is-watching

Ignore the mouse ... and his two-letter domain name

Ever notice that when you sign into, oh, say, Gmail, you sign in at www.google.com? What’s up with that?

The reasons are technical, but it should be noted that when more and more traffic goes through the same domain name, you should wonder why.

Before I go off the nerd deep-end, if you don’t know what a URL is or the parts of a URL are, check out our new Wiki.

We are talking about the host portion (or domain name), of a web site. Specifically, » Continue reading “Tutorial on Top-Level-Domain Names, Cookies, and Privacy”

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Yahoo Analytics Tracking Parameters: Whoops

A quick post regarding Yahoo! Analytics tracking parameters. Our conversion tracking software recently added support for Yahoo! Analytics tracking parameters, which, according to » Continue reading “Yahoo Analytics Tracking Parameters: Whoops”

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Google sees 92% of “top” web traffic

Big Google? I had to write after reading this article in the New York Times. In short, Google “sees” 92 percent of online traffic for the top 100 internet sites. Other big boys, Atlas (60%), Omniture, and Quantcast (54% – I assume combined) don’t even get » Continue reading “Google sees 92% of “top” web traffic”

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Automatically determining PageRank, or, unsigned integers in PHP

Market Ruler, LLC develops software for web marketers – and as such, I’m always on the lookout for new technologies to make life easier on the PPC and SEO crowd.

I recently took the SEOMoz toolset for a spin, and in one of their tests, I saw that they automatically checked the Google PageRank of a site. Since I’m the type who likes to see how this is done … » Continue reading “Automatically determining PageRank, or, unsigned integers in PHP”

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Summary of “Advertising is Failing” on TechCrunch

Like hundreds of others, I have to respond to Eric Clemens Why Advertising Is Failing On The Internet article on TechCrunch because it appears to be linkbait or flamebait, or worse. What follows is a summary and discussion of his arguments, most of which seem to ignore the past 14 years of internet evolution. » Continue reading “Summary of “Advertising is Failing” on TechCrunch”

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Advertising is the Canary

This expression relates to the coal mining days when ventilation in coal mines was often insufficient, and mining was was a very dangerous and difficult task.

Coal miners would bring a canary with them. Canaries tend to be sensitive to methane and carbon dioxide and so when the canary died » Continue reading “Advertising is the Canary”

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DKIM TXT Records in DNS exceeding 255 characters

Wow. It’s 2009, and apparently DNS can only support reading configuration file lines which are not greater than 255 characters. I received the following error » Continue reading “DKIM TXT Records in DNS exceeding 255 characters”

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Monster should be burned at the stake for email practices

What part of "Do Not Email" do you not understand?

What part of "Do Not Email" do you not understand?

I used Monster three years ago, and they just don’t get it.

As a quick comment on the service, it’s the “shotgun” effect of » Continue reading “Monster should be burned at the stake for email practices”

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Ongoing list of bad email practice providers

There was a short period in the late 90s and early 00s when I would use “disposable” email addresses for everything. I had “catch-all” email addresses such as anything@example.com which I would when signing up for a site where I was unsure of their email practices. If I signed up on “this-domain.com” my email would be “this-domain.com@example.com” and I could track which services were selling my email without my knowledge or not.

The concept here is if the vendor started to spam me, or sold my name, I could block » Continue reading “Ongoing list of bad email practice providers”

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